Digital Marketing Unlocked
30 min6 sessions
businesstechnology
Learn the essentials of how businesses connect with customers online, from getting found on Google to creating viral content and understanding what works.
What you'll achieve
Explain the core principles of Search Engine Optimization (SEO) and keyword research.
Understand how Google Ads campaigns work and optimize for paid search visibility.
Develop basic strategies for engaging audiences on different social media platforms.
Identify various content marketing formats and their role in the customer journey.
Interpret key metrics in Google Analytics 4 (GA4) to measure website performance.
Apply conversion rate optimization (CRO) principles to improve website effectiveness.
Formulate a cohesive digital marketing strategy integrating multiple channels.